Content Marketing

What is Content Marketing?
Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.

Why is Content Marketing Important?
Content marketing is a go-to tactic that's proven to work. It also provides a competitive advantage. Take a look at what the data says about content marketing:
a) Businesses with blogs get 67% more leads than other companies.
b) 67% of business-to-business (B2B) marketers say B2B content marketing increases engagement and the number of leads they generate.
c) 88% of people credit branded videos for convincing them to purchase a product or service.